Our Story

Established in 1993, Rodeo Drive is a family owned, high-end women's boutique located in Louisville, KY.  We pride ourselves on carrying a wide assortment of fashions from the hottest designers. From ready to wear to  evening gowns, from couture to casual, Rodeo Drive is your one stop shop for all fashion wants and needs.


Rodeo Drive offers the most sought-after styles from coveted designers and the latest must-haves of the season.


We serve three generations worth of business and retail. For thirty years Rodeo Drive Inc. has been owned by Raquel Koff. Raquel and her team personally select new merchandise for our customers. We go above and beyond the line for each of our customers, because it's not just a shopping experience.